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Senior Web Content Specialist

Czech republic - Prague
Career Level:
Experienced (Non-Manager)
High School or equivalent
Marketing/ PR
Job type:

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Job Description:

This role is responsible for the overall web consumer content of global AVG website, its definition and delivery.
Working with key stakeholders, they need to manage the combination of optimization and content updates to ensure that the site is reflective of our brand proposition and that we maximize the return of our huge volume of global traffic in downloads, revenue and engagement.

What will you do:

Work with the insights and analytics teams to gather customer feedback
Identify cross overs with PPC/advertising looking to maximize landing page experience and traffic to maximize content creation and business impact
Working with analytics, ensure the relevant tracking metrics are available to assess impact on content updates and optimisation
Ensure the overall UX of both the site and architecture is delivered
Support the content manager in the development of the core website ensuring that it fits into the overall web architecture
Define and manage the most appropriate way to deliver and bring the brand proposition to life
Provide the overall delivery plan for all essential content updates to the website as a whole
Work with the creative director to ensure that the overall look and feel of the website remains fresh, testing new creative ideas and ensuring the AVG website delivers against the brand and supports the vision to be best in class
Ensure web flow and best practice

You should:

Be experienced in online web with some gained in the tech space – both online and in application
Be passionate for the tech and security industry – a natural curiosity to find out what is happening and how to engage others in the story
Be able to translate analytics and insights into user experience flow and content ideas to help achieve the business objectives
Be excellent in English
Be able to thrive in fast-paced and dynamic environment that is highly matrixed across different locations and cultures

What you can expect from us:

Fantastic team atmosphere and close cooperation within international environment
Flexible working hours
Benefits (flexible working hours, meal all day provided by company, relax zone, kids room, recording studio, own fitness center, golf simulator, 5 weeks of vacation, sick days, language courses, trainings, pension insurance, possibility to travel, team buildings and lots of fun!)
Attractive offer, based on experience

Interested? Send us your CV and become a part of the Avast A-Team!